The Reasons Why Promotional Products Are Important
What are promotional products? Promotional products is a marketing plan in which items printed with a logo or other piece of company info are handed out as keepsakes. This may include items such as a bag, calendar, custom coffee mugs no minimum, cap, clock, diary, pen, etc. Companies can use them as giveaways at events, such as exhibitions and product launches. Furthermore, non-profit organizations can use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will be talking about the effectiveness of these promotional products in every business lets have a look and check it out!
They are more effective than business cards It is much easier for the company to communicate to the customers who they are, what they sell and what they support just by giving them the promotional products. Furthermore, they can be used by the customers in their daily activities unlike business cards which will only be forgotten and thrown away. The customers are able to remember the name and logo of the company that gave them the product. It is important to indicate also your contact information just as business cards.
It is a marketing strategy that is low-cost. The company is able to save a lot of money while reaching potential customers. It is an economical advertising option than newspaper ads, TV, and radio. Manufacturers such as Perfect Imprints offer them at a low price for mass distribution, go and shop now.
Its a free gift to the customers. when you give more freebies than your competitors, more people would want to buy from you. You can not only promote your business but also say thank you to them.
Your employees will also be able to appreciate the promotional products. The pens, stress balls, or coffee mugs can be used when they are at work. It is a way for you to reward them in helping you reach your business goals.
There have been a lot of studies that prove of its effectivity. One study conducted in the U.S. indicated that 8 out of 10 consumers have one to 10 promotional products. According to PPAI reports, 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. In addition, one report showed that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept the item will recall the company as much as 2 years later.
It is able to help your business build brand awareness. Customers can easily identify your business from the logo imprinted on the products. To give a better example, if you hand out useable promotional products such as custom embroidered scarves, your customers can use this to go to the church, school, shopping and etc. so your brand also goes around with them.
Lastly, in order to have more loyal customers you must make sure that you use high-quality materials in order to produce the promotional merchandise. An article published in a website reveals customers who received a promotional product scored 52% higher than a letter only.